The Business of Tree Care

Welcome to The Business of Tree Care, a resource hub for owners and leaders of tree service and landscaping companies across the United States. Explore proven strategies for marketing, growth, technology, finance, and community so you can start strong, grow profitably, and scale with confidence.

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Featured Articles

The Latest in the Business of Tree Care

Why the Tree Services That Scale in 2026 All Run on the Same AI CRM

Suzi Guzman

Go High Level is the leading AI CRM for tree care companies in 2026. Learn why top tree services are switching, the real costs of waiting, and the difference between DIY Go High Level and Done For You with Tree Care AI.

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12 Things Every Tree Care Company Should Fix at the Start of a New Year

Suzi Guzman

A practical new year reset guide for tree care companies to fix visibility, systems, and growth gaps.

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The Social Media Strategy Every Tree Care Company Needs and Why Facebook Comes First

Suzi Guzman

Learn why Facebook is the most important social platform for tree care companies and how a strong strategy improves results.

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Why Local Home Shows and Community Events Still Work for Tree Care Companies

Suzi Guzman

Learn why home shows and community events still generate strong leads for tree care companies.

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What Tree Care Owners Should Track Each Week to Stay Profitable

Suzi Guzman

Learn the weekly metrics tree care owners must track to stay profitable and grow.

Tree service financesContractor financial managementContractor budgetingJob costingRevenue trackingWeekly tracking tree careCrew productivityOperations efficiencyArborist profit metricsTree Care AI

AI Phone Assistants for Tree Services: What They Do and When to Use One

Suzi Guzman

Learn how AI phone assistants help tree services answer more calls and book more jobs.

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About the Author

Suzanne Guzman

Arbor Business Company

Suzanne Guzman is the co-founder of Arbor Business Company. She helps tree care and green industry businesses across the U.S. start, grow, and scale by combining business strategy, marketing, and operations. Through Arbor BC and Tree Care AI, she partners with owners to implement websites, CRM, automation, and growth plans tailored to arborists.